We are Passionate About Our Work
We strive to provide our customers with the highest quality
Founded in 2012, The Cellar Room was born from a simple idea: wine should be as approachable as it is exceptional. What started as a small project between a few friends with a shared passion for global wines has blossomed into a curated destination for wine lovers, novices, and collectors alike.
Our philosophy is rooted in connection. Wine is more than a beverage—it’s a vessel for moments. Whether it’s a quiet night in, a bold celebration, or just a glass shared over laughter, we believe every bottle has a story to tell.
Inspired by cultures across the world and driven by curiosity, we seek out red, white, and rosé wines that surprise and delight. Our selection is intentionally global, showcasing varietals from the hills of Tuscany to the coasts of New Zealand, all chosen to spark joy and conversation.
Cheers to you,
The Cellar Room Team
“Wine is more than a drink—it’s a moment. At The Cellar Room, we’re here to help you savor it.”
Richard Dancey
CEO & Co-founder
Our Mission
Our mission is to make wine discovery joyful, inclusive, and unforgettable—bringing the best from our Cellar Room to your table, one meaningful moment at a time.
- Quality and Variety
- Sustainable Practices
- Expert Guidance
- Experienced Team
Our Core Values that Drive Everything We Do
Connection
We believe wine is a bridge—between people, cultures, and stories. Every bottle brings us closer.
Discovery
We’re endlessly curious, exploring global wine regions to share hidden gems and timeless classics alike
Education
We’re here to empower and inspire—making wine approachable, not intimidating
Authenticity
From our selections to our service, we value honesty, integrity, and the genuine love of wine.
Joy
Wine should be fun. We celebrate the big moments, the little ones, and everything in between.
Hospitality
From our cellar to your table, we bring warmth, generosity, and care to every experience.